We were invited to Gothenburg by Swedish denim brand Nudie Jeans to visit their headquarters and get a glimpse into the craftsmanship that goes into each pair of jeans.
Walking through the headquarters felt like walking through a clothing factory from an old movie. In the early twentieth century, the building used to be the head office of a Swedish bank. The space strikes a fine balance between vintage and contemporary decor as well as creative chaos and timeless Scandinavian design. On the ground floor, you’ll find a restaurant surrounded by small vintage booths while the top floors are reserved for Nudie Jeans.
Gothenburg, October 2015